Example project
IronPeak Fitness
Give a trial offer a clear path to a first visit.
Medium project. Typically six to twelve weeks, often with ongoing support afterward. Integration and automation work with a defined scope, built around the tools you already pay for. The figures are illustrative.
The problem
worth solving.
Trial requests pile up while staff cannot easily tell who has booked, visited or joined.
The system behind the solution
Follow the offer through attendance and membership
Connect offer versions, trial attendance and membership billing to show which campaigns bring members who actually stay.
A proposed system. The working example covers part of it.
Bring the information together
- Campaign and trial-offer IDs
- Class reservations and check-ins
- Membership starts, cancellations and collected payments
The decision it supports
Compare offers only after the same attendance and retention window; keep trial invitations within class capacity.
When a person steps in
Hold conclusions for incomplete cohorts, refunds or disputed membership matches.
What happens next
Staff approve the next offer test; version its audience, capacity limit and spending cap together.
How to measure the improvement
Compare attended trials, retained paying memberships and acquisition cost per retained member, without treating registrations as sales.
Build it in stages
- Give each trial offer one focused landing page.
- Keep registration, visit and membership status together.
- Prompt staff to follow up after the first visit.
- Compare acquisition cost with trial attendance and membership decisions.
Make the next decision yourself
Take a trial all the way to membership
Follow one campaign from a trial offer through attendance, personal follow-up and membership.
Try the working application- Choose the trial offer
- Review the registrations
- Follow up after attendance
- Measure membership acquisition
The working example covers the steps above.
Example numbers
What improvement
could look like.
These are example figures, not results or guarantees.
- Trial registrations
- +212%
- Member acquisition cost
- −38%
- Trial-to-member rate
- 21% → 36%
- Net new members
- 126 in 90 days
From example
to your business.
Start with the actual workflow
Confirm how your team works today, which systems contain the records and how you measure the result. Test the idea against your real constraints before agreeing the scope.
Build, connect and test
Start with one complete workflow. Connect approved systems, test permissions and failures, and review the result with the people who will use it. The examples on this site do not connect to business accounts.
Keep the system useful
Agree who owns access, monitoring and day-to-day changes. Document the handover and define the maintenance and improvement work that fits the engagement.