IronPeak Fitness · Example project

Take a trial all the way to membership

Follow one campaign from a trial offer through attendance, personal follow-up and membership.

Read the project brief

Interactive example.

IronPeak FitnessInteractive campaign example

Your campaign, before the first click.

More than a sign-up. A new regular.

Choose a spend. Follow the records. Approve the next step.

  1. Registrations0
  2. Attended0
  3. Members0
See the people and records 0 records

Lead records

Run the scenario to populate the records.

How the numbers work
Ad spend$0
Inquiries0
New members0
Monthly revenue$0
  1. Plan ready.

Each $120 of ad spend creates one inquiry, or each $80 creates one store order. The focused audience qualifies four out of every five records; the broad audience qualifies one out of two. Two of every three eligible service leads convert after your approval. Store orders convert unless marked returned.

Each membership starts at $89 per month. Change the price to explore monthly revenue before costs, cancellations and churn. Rounded dollar displays. Deterministic rules, invented records and illustrative assumptions. These are not achieved client results.

The workflow, at a glance

Count members, not just sign-ups.

  1. Choose the trial offer
  2. Review the registrations
  3. Follow up after attendance
  4. Measure membership acquisition
The business behind this example