Example project
Hearthstone Senior Living
Make it easier for families to request and attend a tour.
Large project. Typically three to six months, billed by milestone. Custom software with a real database behind it, designed with the people who will use it every day. The figures are illustrative.
The problem
worth solving.
Families ask similar questions across several channels while tour availability and follow-up live elsewhere.
Try a related working exampleThe system behind the solution
Keep family interest aligned with real tour availability
Connect community information, tour schedules and aggregate availability so campaigns and family follow-up reflect each location’s current situation.
A proposed system. The working example covers part of it.
Bring the information together
- Community-approved availability summaries
- Tour calendars and attendance
- Campaign source and contact preferences
The decision it supports
Offer only published tour windows and adjust proposed campaign pacing when a community’s staff-defined capacity changes.
When a person steps in
A person handles care questions, admission suitability and any request that cannot be answered from approved information.
What happens next
Community staff approve availability updates and communication plans before they are published.
How to measure the improvement
Compare attended tours, availability mismatches and follow-up effort; report occupancy separately without attributing every change to advertising.
Build it in stages
- Present community information and a clear tour request.
- Record how each family found the community.
- Let staff confirm tours and answer individual questions.
- Follow the inquiry through tour and availability discussions.
Example numbers
What improvement
could look like.
These are example figures, not results or guarantees.
- Family inquiries
- +137%
- Community tours
- +82%
- Third-party referrals
- −29%
- Occupancy
- 78% → 91%
From example
to your business.
Start with the actual workflow
Confirm how your team works today, which systems contain the records and how you measure the result. Test the idea against your real constraints before agreeing the scope.
Build, connect and test
Start with one complete workflow. Connect approved systems, test permissions and failures, and review the result with the people who will use it. The examples on this site do not connect to business accounts.
Keep the system useful
Agree who owns access, monitoring and day-to-day changes. Document the handover and define the maintenance and improvement work that fits the engagement.