Harbor & Pine Outdoor Co. · Example project
See what a campaign actually returns
Connect shopping ads to orders, returns and product costs before comparing campaign performance.
Interactive example.
Your campaign, before the first click.
More sales. But what is left?
Choose a spend. Follow the records. Approve the next step.
- Orders0
- Retained0
- Revenue0
Modeled result
See the people and records 0 records
Order attribution
Run the scenario to populate the records.
How the numbers work
- Plan ready.
Each $120 of ad spend creates one inquiry, or each $80 creates one store order. The focused audience qualifies four out of every five records; the broad audience qualifies one out of two. Two of every three eligible service leads convert after your approval. Store orders convert unless marked returned.
Product costs start at 44% of retained revenue. Adjust that share to explore the margin. Contribution subtracts product costs and ad spend, before delivery, labor, fees and overhead. Rounded dollar displays. Deterministic rules, invented records and illustrative assumptions. These are not achieved client results.
The workflow, at a glance
Separate attributed sales from contribution.
- Choose the campaign mix
- Review matched orders
- Reconcile returns
- Compare sales, spend and product costs